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Business Advice

A Step-by-Step Guide to Selling Reputation Management to Businesses

How To Sell Reputation Management


Selling reputation management is crucial in today’s evolving digital landscape. With everything happening online, your business’s reputation can make or break your success. If you need quick tips on how to sell reputation management, here they are:

  1. Educate Your Clients: Explain the importance of online reviews.
  2. Showcase Positive Results: Use case studies to prove success stories.
  3. Offer Ongoing Support: Provide continuous monitoring and management.
  4. Highlight Relevancy: Emphasize the importance of being on the right review sites.
  5. Use Technology: Leverage an intuitive dashboard for ease of management.

Businesses need to realize that their online reputation is often the first impression they make. Just like Jeff Bezos said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Effective reputation management can transform your clients from unknown entities into trusted brands.

We will guide you step-by-step on how to sell this vital service to businesses, ensuring their online presence remains stellar.

Steps To Selling Reputation Management - How To Sell Reputation Management Infographic Step-Infographic-4-Steps

Understanding Reputation Management

Reputation Management vs. Marketing

Reputation management and marketing are closely related but serve different purposes. Marketing focuses on promoting your client’s products or services to attract new customers. Reputation management, on the other hand, is about maintaining and improving the public perception of a business.

Think of it this way: Marketing gets people to the door, but reputation management ensures they walk through it.

Suppressing Negative Results

Negative reviews can significantly impact a business. According to BrightLocal, 40% of consumers won’t use a business if they see negative reviews. Reputation management involves strategies to suppress these negative results and push positive content to the forefront.

Some ways to do this include:

  • Publishing positive content: Create and promote positive blog posts, customer testimonials, and press releases.
  • Engaging with customers: Respond to negative reviews constructively to show potential customers that the business cares about their concerns.
  • Legal actions: In some cases, legal measures might be necessary to remove defamatory content.

Highlighting Positives

Positive reviews and feedback can do wonders for a business. Google states, “High-quality, positive reviews from your customers can improve your business visibility.” Highlighting these positive aspects is crucial.

Encourage satisfied customers to leave reviews. According to research, 7 out of 10 consumers will leave a review if asked. Use these glowing reviews in marketing materials, social media posts, and on the business website.

Brand Marketing Marriage

Effective reputation management seamlessly integrates with brand marketing. It’s not just about managing reviews; it’s about creating a consistent and positive brand image across all platforms.

Dylan J. Cleppe puts it well: “Building a brand is like laying the foundation of a house, but managing a brand is like keeping that house in good shape, year after year.”

By combining reputation management with brand marketing, you ensure that your client’s brand is consistently represented well, increasing trust and loyalty among customers.

Customer Feedback, Experience, Review Concept.

Now that we understand the key elements of reputation management, let’s dive into how to sell this essential service effectively.

The Importance of Online Reviews

Online reviews are more than just feedback—they’re powerful tools that can make or break a business. Let’s explore why they matter so much.

Harvard Study: Reviews and Revenue

A Harvard Business School study found that a one-star increase in a Yelp rating can lead to a 5-7% increase in revenue for a restaurant. This shows how critical online reviews are for local businesses. A simple boost in rating can significantly impact sales, making reputation management a must-have service.

Impact on Sales

Online reviews influence buying decisions. According to Fan and Fuel, 97% of buyers say reviews impact their purchasing choices. This means nearly every potential customer is looking at reviews before making a decision. Ignoring online reviews can lead to missed sales opportunities.

Yelp Rating Influence

Yelp is a major player in the review game. The same Harvard study mentioned earlier also noted that Yelp reviews have a more significant impact on local restaurants than on big chains. This is because people trust local reviews more when deciding where to eat or shop.

Customer Decision Making

Consumers trust online reviews almost as much as personal recommendations. A study by BrightLocal found that 85% of people trust online reviews as much as personal recommendations. This means a positive review can be as influential as a friend’s advice.

Customer Reading Reviews - How To Sell Reputation Management

Key Statistics

  • 95% of buyers read online reviews before making a purchase.
  • Negative reviews prevent 40% of consumers from using a product or service (BrightLocal).
  • 53% of buyers expect a reply to their online reviews within seven days.


The data is clear: online reviews are crucial for business success. They influence customer decisions, impact sales, and can either boost or hinder a business’s reputation. By managing online reviews effectively, you can help businesses thrive in the digital landscape.

Now that we understand the key elements of reputation management, let’s dive into how to sell this essential service effectively.

Starting a Reputation Management Business

Starting a reputation management business can be a rewarding venture, especially in today’s digital age where online reputation is crucial for individuals and businesses. Here are the essential steps to get started:

Monitor Business Name

The first step in reputation management is to monitor the business name across various online platforms. This includes social media, review sites, and search engines. Tools like Google Alerts can be set up to notify you whenever the business is mentioned online. This helps in quickly identifying both positive and negative feedback.

Example: OneStop Northwest uses an intuitive dashboard to keep track of reviews from multiple sites in real-time, ensuring you stay ahead of the conversation.

Remove Negative Comments

Negative comments can tarnish a business’s reputation if not addressed promptly. While it’s not always possible to remove negative reviews, you can work on suppressing them by pushing down negative content with positive content.

Respond promptly and professionally to negative reviews to show that you care about customer feedback.
Request the removal of defamatory or false reviews through the platform’s reporting system.
Generate positive content to overshadow the negative.

Case Study: A local business saw a 20% increase in positive feedback by actively engaging with customers and addressing their concerns publicly.

Manage Online Reviews

Managing online reviews is a critical component of reputation management. This involves not only responding to reviews but also encouraging satisfied customers to leave positive feedback.

1. Automate review requests: Use email campaigns to ask happy customers to leave reviews.
2. Respond to all reviews: Acknowledge positive reviews and address concerns in negative reviews.
3. Highlight positive reviews: Share positive reviews on social media and the business website to build trust.

Fact: According to a Harvard study, a one-star increase in a business’s Yelp rating can lead to a 9% increase in revenue.

Assess Current Reputation

Before implementing any strategies, it’s crucial to assess the current reputation of the business. This involves conducting a thorough audit of all online mentions, reviews, and social media activity.

Review online listings: Ensure all business information is accurate and up-to-date.
Analyze review patterns: Identify common themes in customer feedback.
Evaluate social media presence: Check for consistency and engagement levels.

Tip: Use advanced analytics to track trends and identify areas for improvement, as offered by platforms like OneStop Northwest.

By following these steps, you can effectively manage and improve a business’s online reputation, setting the foundation for a successful reputation management business.

Next, let’s explore how to sell reputation management services effectively.

Selling Reputation Management Effectively

Selling reputation management services can be a game-changer for local businesses. Here’s how to do it effectively:

Educate Business Owners

Start with Education: Many business owners don’t realize the impact online reviews have on their sales. Share statistics like the Harvard study which found that a one-star increase in a business’s Yelp rating can lead to a 9% increase in revenue. Conversely, a one-star decrease can lead to a 5% loss.

Simplify the Concept: Explain that reputation management is about more than just handling negative reviews. It includes monitoring reviews, generating positive feedback, and preventing issues from escalating.

Importance of Online Reviews

Highlight the Impact: Online reviews influence 97% of customers’ buying decisions. Use this fact to stress the importance of a positive online presence.

Show Real Consequences: Negative reviews can deter 40% of potential customers. Emphasize that managing online reviews is crucial for attracting new clients and retaining existing ones.

Generating Positive Reviews

Encourage Happy Customers: Teach businesses to ask satisfied customers for reviews. This can be done through email campaigns, which can be managed efficiently using platforms like OneStop Northwest.

Use Templates: Provide businesses with short, direct, and personalized response templates. This makes it easier for them to engage with customers without sounding robotic.

Preventing Negative Public Reviews

Address Issues Privately: Advise businesses to resolve customer complaints privately before they become public. This proactive approach can prevent negative reviews and build customer loyalty.

Monitor Regularly: Use tools like OneStop Northwest to keep track of reviews in real-time. This allows businesses to respond quickly and effectively to any issues.

SiteSwan Platform

Leverage Technology: SiteSwan’s reputation management feature allows you to offer white-label services. This means you can sell review monitoring and reputation management to your clients under your own brand.

Add Value: By including reputation management in your service offerings, you differentiate yourself from competitors and provide added value to your clients.

White Label Services

Expand Offerings: White labeling allows you to offer a comprehensive suite of services without developing them yourself. This can include everything from review monitoring to generating positive reviews and handling negative feedback.

Recurring Revenue: Reputation management services can create a new stream of recurring revenue, benefiting both you and your clients.

Case Study Example: A local restaurant improved its Yelp rating by focusing on customer feedback and using white-label reputation management services. This led to a 15% increase in monthly revenue and a significant boost in customer satisfaction.

By educating business owners, emphasizing the importance of online reviews, and leveraging platforms like SiteSwan, you can effectively sell reputation management services and help local businesses thrive.

Next, let’s delve into implementing these reputation management strategies.

Implementing Reputation Management Strategies

To effectively manage a business’s reputation, you need to implement several key strategies. These include monitoring reviews, generating positive reviews, preventing negative reviews, promoting the best reviews, and responding to customer feedback. Let’s break these down.

Monitor Reviews

The first step is to monitor reviews across all platforms where your business is mentioned. This includes Google, Yelp, and industry-specific sites. Using a centralized dashboard, like the one offered by OneStop Northwest, makes this task easier. It allows you to see all reviews in one place and respond promptly.

“Instant notifications, instant reporting, data tracking – these are all selling points,” says OneStop Northwest.

Daily Notifications

Set up daily notifications to stay on top of new reviews. This ensures you can address any issues immediately. Real-time updates help in keeping the conversation positive and proactive.

Generate Positive Reviews

Encouraging satisfied customers to leave positive reviews is crucial. According to Power Reviews, up to 80% of reviews come from follow-up emails. Sending a follow-up email after a purchase can significantly increase the number of positive reviews.

Prevent Negative Reviews

Preventing negative reviews from going public is just as important. Offer excellent customer service and resolve issues before they escalate. Use follow-up emails to address any problems directly with the customer.

Promote Best Reviews

Highlight your best reviews on your website and social media platforms. Use customizable review widgets to display positive feedback prominently. This not only builds trust but also attracts new customers.

Respond to Customer Reviews

Always respond to customer reviews, whether they are positive or negative. Use AI-powered tools to craft personalized responses quickly. This shows that you value customer feedback and are committed to improving their experience.

“A negative review is like a bad potato in a sack full of healthy ones. If a customer sees it, they may be ready to throw the entire sack away,” warns OneStop Northwest.

By implementing these strategies, you can effectively manage and improve your business’s online reputation.

Next, let’s explore some frequently asked questions about reputation management.

Frequently Asked Questions about Reputation Management

How does reputation management impact sales?

Reputation management has a direct impact on sales. According to a study by the Spiegel Research Center, 95% of buyers read online reviews before making a purchase. Positive reviews can improve your business visibility and attract more customers, while negative reviews can deter potential customers.

Fact: 40% of consumers will avoid a business with negative reviews (BrightLocal, 2017).

Case Study: A local restaurant saw a 98% increase in conversions after engaging with customers on major retail sites (Bazaarvoice). This illustrates the power of reputation management in driving sales.

Can negative reviews be removed?

Negative reviews can’t always be removed, but there are ways to manage them effectively:

  1. Respond politely and professionally. This shows potential customers that you care about their experience and are willing to make things right.
  2. Report fake reviews. If a review is genuinely malicious or false, report it to the review platform for investigation.
  3. Encourage positive reviews. Balance out negative feedback by asking satisfied customers to leave positive reviews.

Tip: 53% of buyers expect a response to their reviews within seven days (Review Trackers, 2018). Timely responses can mitigate the impact of negative reviews.

How to generate more positive reviews?

Generating positive reviews is crucial for maintaining a good online reputation. Here are some strategies:

  1. Ask for reviews. 7 out of 10 consumers will leave a review if asked.
  2. Make it easy. Use QR codes, email prompts, or in-store signs to simplify the review process.
  3. Incentivize reviews. Offer small discounts or freebies for customers who leave a review (but ensure it complies with platform policies).
  4. Showcase positive reviews. Share glowing reviews on your website and social media to encourage others to do the same.

Example: A business owner changed their Wi-Fi password to “pleaseleaveareview” to remind customers to leave feedback.

By following these steps, you can effectively manage your online reputation and boost your sales.

Next, we will discuss how to implement these reputation management strategies in detail.


At OneStop Northwest, we understand that reputation management is crucial for any business aiming to thrive in today’s digital landscape. As we’ve discussed, the impact of online reviews on sales and customer perception is significant. This makes it essential for businesses to actively manage their online reputation.

Why Choose OneStop Northwest for Reputation Management?

Our Reputation Management service offers a comprehensive solution to monitor, manage, and improve your online presence. We provide:

  • Centralized Dashboard: Monitor reviews from multiple sites in one place.
  • Real-Time Updates: Stay ahead with instant notifications about new reviews and mentions.
  • Advanced Analytics: Gain insights into customer feedback and identify areas for improvement.
  • AI-Powered Responses: Save time with AI-generated responses to both positive and negative reviews.
  • Customizable Alerts: Never miss an important review or mention with tailored notifications.
  • Email Review Campaigns: Encourage satisfied customers to share their positive experiences.

Proven Effectiveness

Consider the story of Mike, who shared his success in selling reputation management services. By targeting businesses with poor reviews and offering a solution, he achieved an impressive conversion rate, demonstrating the high demand for these services. His approach of leveraging existing positive testimonials, producing content, and using video testimonials mirrors the strategies we advocate.

Start Your Journey

Whether you’re a small business or a large corporation, our platform scales to meet your needs. With features like unlimited review monitoring and diverse review widget styles, we ensure your reputation shines online.

Ready to take control of your online reputation? Start your free trial with OneStop Northwest and see the difference our expertise can make.

At OneStop Northwest, we’re not just offering a service; we’re partnering with you to build and maintain a stellar online reputation. Let’s work together to turn every review into an opportunity for growth.

By choosing OneStop Northwest, you’re investing in a future where your business’s reputation is managed with the utmost care and professionalism. Join us and empower your online presence today.